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THE LEADING DIRECTIONS OF INCREASE OF INTERNATIONAL COMPETITIVENESS OF DOMESTIC TOURIST


This article presents a theoretical synthesis and proposed on application the leading directions the formation of competitiveness in the domestic tourism industry through the introduction of tourism clustering, innovation and marketing development model, promotion of the Ukrainian tourist product on the world tourism market.



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Keywords:  tourism, international tourism, tourist service, tourist industry, tourist product, international competitiveness, cluster, innovations

THEORY

Antonyuk Kateryna
PhD, Associate ğrofessor department of international economy SHEI «Kyiv National Economic University named after Vadym Hetman»

 

 

 

 

 

 

 

 

 

 

 

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