MEASURING THE SCALE OF GLOBAL ECONOMY CREATIVE SECTOR
The creative economy concept is a new economic concept of the end of XX - XXI century.This concept is topical and controversial, reflecting a new view of the realities and perspectives of the world economic relations development system. The concept of the creative economy defines the priority of innovation and creative direction of the economic system. Creative goods and services that produce creative industries are the material basis of the creative economy, forming the creative sector of modern economy. According to UNCTAD methodology creative industries base on the related industries, which, in turn, not only serve creative industries, but also are the scale sector of modern economic system because of their socio-economic characteristics.
United Nations Conference on Trade and Development (UNCTAD) for the first time in their analytical reports of the creative economy in 2008, 2010 and 2013 presents a methodology of measuring the impact and scale of the creative economy through the analysis of the world creative and related goods and services.
In this article, based on the UNCTAD methodology the figures of creative and related world trade in goods and services are proposed to analyze in relative terms, in particular including the correlating to such macroeconomic indicator as the world’s GDP for a more objective comparison of traditional and creative sectors and for the future creative and innovative processes trends determination.
The methodological aspect of the creative economy concept formation presents various approaches, including the methodology of «3T» by Richard Florida (technology, talent and tolerance), the methodology of the World Intellectual Property Organization (WIPO), based on the analysis of the intelligent products implementation; the methodology of the UN Conference on Trade and Development (UNCTAD) bases on the analysis of world trade in creative and related goods and services.
In this article the methodology of creative economy impact and scale measurement of the UN Conference on Trade and Development (UNCTAD) is analyzed because this methodology is the most comprehensive approach, covering a large number of creative industries.
The world trade statistics on creative and related goods bases on the 2002 version of the Harmonized Commodity Description and Coding System and the world trade statistics on creative and related services bases on the methodology of the fifth edition of the «Balance of Payments Manual» (IMF, 1993) and the codes of «Extended balance of Payments services classification» to this edition. The creative and related goods analysis needs to be updated according to the Harmonized Commodity Description and Coding System of the 2012 version and the creative and related services analysis needs to be updated according to the sixth edition of the «Balance of Payments and International Investment Position» (IMF, 2008), so this area is of considerable interest for further research.
The regional analysis of aggregated creative sector for the period of 2003-2011 years based on the comparison of creative goods and services particles of the global GDP confirmed that the creative sector has the intense potential to grow and less vulnerability to economic and financial crisis comparing to the traditional sector.
It is important and difficult analytical task to consider the scale and dynamics of the global creative sector. The creative goods and services share of GDP dynamic time series are the analytical instrument for international comparisons of traditional and creative sectors and also for prediction of innovation and creative processes in modern economy. In particular, for a more comprehensive assessment of the creative sector trends the thresholds volume of creative goods and services should be calculated as a percentage of world GDP and this approach could be the subject of further research in this area.
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Keywords: Post-industrial economy, creative economy, UNCTAD creative and related industries model, aggregated creative sector, aggregate related sector, aggregated traditional sector, gross domestic product, dynamic time series |
FINANCIAL INSTITUTIONS
Galakhova Tetyana
postgraduate, SHEI «Kyiv National Economic University named after Vadym Hetman»
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